Well its raining in the uk and found the followin in the Mail Of sunday today in the night and day section of the paper.
Article was primerily on second life and how the bbc / routers and famouse brand names are gettingin to the world and selling there goods as virtual avatar goods - a route i hope PE / EU wont take ;P
Hear is the relevant scanned part - really a reference and quote from Jon Jacobs